Have you ever experienced the random product sale come through on one of your websites that is no where to be seen on Google and are left wondering how on earth someone found your site?
I have!
Just because your content is not ranking for your primary “money” keyword it does not mean that you won’t get free traffic from Google.
In my opinion, ranking for keywords is over rated. Sure, it looks impressive to be on the front page of Google for highly searched terms but what you really want is to get traffic to your website.
There is a difference between ranking highly on Google and getting traffic.
Whilst a high ranking will naturally help with traffic, many people will still find your website via long tail keywords.
These are longer, lower competitions of your main keyword. So if your main keyword is “Increase Web Traffic” long tail keywords might be “Increase Web Traffic How” or “How To Increase Web Traffic Quickly” or “Web Traffic Increase Fast Cheap” and numerous other keyword variations that you will never even have thought of.
A good portion of traffic comes from these weird long tail keyword variations that not one single website on the internet is optimized for. You can’t optimize for them because you don’t know the weird and wonderful combinations people will type into Google.
Most people don’t just typed in “Main Keyword” and leave it at that.
They type in “How Do I Main Keyword Random X Y Z”!
Question: So how to you get traffic for unlimited long tail keywords that have zero competition?
Answer: Write more content. Get as many different pages of content on your website as possible. The more words you have on your website based around your keyword themes the greater the chance that you will get found on Google.
Google does its best to find the most relevant page for a search term even if not one single website includes the term exactly as the user typed in. So with many words on many pages on your website, you stand a good chance of having a combination of words that is close to what the user entered in and thus being chosen by Google to be listed for that.
Message to take home?
Don’t write one perfectly optimized post for one main keyword and then spend all your time trying to rank it with backlinks.
Instead, write hundreds of different posts around your main keywords and see the traffic shoot up!
(Image Source: FreeDigitalPhotos.net)
